Brand: Costa Coffee UAE

Platform: Facebook & Instagram

I manage monthly performance cycles for Costa Coffee UAE, reengineering strategies to match seasonal shifts like the October winter launch. By optimizing budget splits and focusing on high impact video, I delivered 2.2M impressions and 436K engagements.

This approach secured 1.6M Instagram impressions and a 633.3% fan increase on TikTok, maintaining a robust 17.38% engagement rate across the campaign.

Brand: Hakkasan Abu Dhabi

Platform: Facebook & Instagram

For Hakkasan Abu Dhabi, my focused strategy on Instagram delivered impressive results, with over 2.6 million impressions and nearly 2 million video views. The shift away from Facebook was intentional, as the client wanted to prioritize Instagram due to its higher engagement and reach.

Overall, the campaign garnered over 3.1 million impressions, 409K engagements, and 467 new fans, proving the power of a well-targeted platform focus.

Brand: Company Incorporation & Accounting

Platform: Google Ads

For a client in the company incorporation sector, Ioptimized Google Ads to drive targeted traffic and generate valuable leads. With a focus on Lead Generation across the UAE, KSA, and Qatar, the campaign achieved impressive results, despite increased competition.

•  A solid AED 16,059 in spend led to 260,000 conversions, showing consistent growth from the previous period (+8.33%).

•  The campaigns focused on high-intent queries, including company formation and incorporation services, delivering quality leads at

optimal cost-efficiency.